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Sahra Mobility / Fictional Project

Open Distance

A fictional launch platform for Sahra Mobility, turning electric intercity travel into a calm, confident picture of open distance.

Project
Sahra Mobility
Year
2026
Sector
Electric intercity mobility
Disciplines
campaigns, design, motion
A cream electric coach with a vermilion accent travelling through an open desert landscape at dawn.

Sahra Mobility is a fictional brand created for this self-initiated A-Eye project.

Fictional brief

The question

For this fictional brief, Sahra Mobility is preparing its first electric route between desert cities. The launch needs to make long-distance public travel feel desirable and contemporary without leaning on technical claims, luxury cliches, or futuristic spectacle.

Creative approach

The horizon becomes the system's organizing line. Cream vehicles, vermilion markers, and generous desert space create instant recognition, while layouts and transitions move horizontally to express progress without visual noise.

Production

We developed the fictional vehicle, passenger environment, transit pavilion, campaign palette, and motion behavior as one connected world. Image production was directed around consistent materials, light, and geography, then tested across launch, editorial, and social formats.

A journey built around one line

  1. 01

    Orient

    Use the horizon to establish scale, calm, and a consistent visual anchor.

  2. 02

    Signal

    Repeat one vermilion marker across vehicle, environment, and information.

  3. 03

    Move

    Let horizontal crops and transitions carry the system through every format.

A calm electric coach interior with cream seats, vermilion upholstery, and desert views.

Passenger environment concept: materials and color continue the exterior system.

The fictional Sahra Mobility coach beside a minimal desert transit pavilion and blank wayfinding markers.

Arrival concept: one visual language across vehicle, place, and wayfinding.

Desert scale, civic precision

Warm neutrals keep the system grounded in place. Vermilion carries navigation and emphasis, while charcoal gives information a dependable structural layer.

Dune / #D9C3A2

Coach / #E8E0D1

Signal / #C84632

Route / #202526

Concept scope

Proposed outputs

  • 01Launch campaign territory
  • 02Art-directed image family
  • 03Transit brand system
  • 04Motion and social toolkit

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