Morrow Audio / Fictional Project
Room for Sound
A fictional product launch for Morrow Audio that makes spatial sound visible through material, light, and controlled optical traces.
- Project
- Morrow Audio
- Year
- 2026
- Sector
- Consumer audio technology
- Disciplines
- ai content, motion, design
Morrow Audio is a fictional brand created for this self-initiated A-Eye project.
Fictional brief
The question
For this fictional brief, Morrow Audio is entering a category crowded with cylinders, feature diagrams, and vague claims about immersion. The launch needs to make acoustic depth feel tangible while keeping the product credible, quiet, and desirable.
Creative approach
A razor-sharp product remains the anchor while a restrained horizontal trace suggests sound moving through space. Ultraviolet glass, cyan edge light, and brushed graphite give the product a recognizable material signature without turning the campaign into science fiction.
Production
We designed a consistent fictional product and built its image family from hero, macro, and in-room views. The same anchor-and-trace rule was mapped into product rotations, title transitions, feature loops, and reduced-motion alternatives.
Make the invisible feel physical
- 01
Anchor
Keep the product geometry crisp enough to feel engineered and believable.
- 02
Trace
Use one controlled optical echo to suggest acoustic depth and direction.
- 03
Resolve
Return every sequence to a quiet, legible product state.
Material study: a precise join between engineered shell and acoustic membrane.
In-room application: the product stays distinctive without dominating the space.
A quiet field with one resonance
Graphite and ink hold the product in a calm visual field. Violet carries the acoustic material, cyan defines the edge, and one acid cue acts as a precise status signal.
Ink / #0B0C10
Graphite / #242830
Resonance / #6C4AD8
Edge / #43D7F2
Concept scope
Proposed outputs
- 01Product launch direction
- 02Hero and macro image system
- 03Motion identity principles
- 04Launch film and product loops
Next fictional project
Aster House / Fictional Project
Stay With the Light
A warm hospitality image world that carries one fictional retreat from first-light discovery to blue-hour intimacy.