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Aster House / Fictional Project

Stay With the Light

A fictional hospitality campaign for Aster House, shaped by limestone, long shadows, and the changing rhythm of desert light.

Project
Aster House
Year
2026
Sector
Boutique hospitality
Disciplines
campaigns, ai content, design
A limestone retreat courtyard with olive trees, linen curtains, and a narrow reflecting pool facing dry hills.

Aster House is a fictional brand created for this self-initiated A-Eye project.

Fictional brief

The question

For this fictional brief, Aster House is preparing to open a small retreat in an oversaturated luxury-travel market. The launch needs to communicate place, privacy, and material character without resort cliches or over-staged lifestyle photography.

Creative approach

Light is treated as the central brand behavior. Architectural frames, rough limestone, linen, cobalt water, and a restrained rust accent make the property recognizable across wide exteriors, quiet interiors, and evening hospitality moments.

Production

We established a consistent fictional property, material palette, landscape, and daily light cycle before producing the image family. Frames were selected for narrative range, then organized into a launch sequence from arrival to room to evening table.

One place across one day

  1. 01

    Arrive

    Lead with the architecture and landscape before introducing lifestyle detail.

  2. 02

    Settle

    Move closer to linen, stone, timber, and the imperfect surfaces of the room.

  3. 03

    Gather

    Close in blue hour, when warm light turns the property into a shared experience.

A tactile limestone guest room with a linen bed, timber side table, cobalt vessel, and an arched desert view.

Room concept: natural imperfection and a small cobalt cue create the identity.

A long dining table beside the retreat's reflecting pool at blue hour with warm architectural light.

Evening concept: the same space shifts from quiet retreat to intimate gathering.

Material first, color in restraint

Limestone and linen do most of the work. Cobalt connects water and objects, rust adds human warmth, and olive keeps the architecture tied to the landscape.

Limestone / #D8C5A6

Linen / #EEE5D6

Cobalt / #244A64

Ember / #A84F35

Concept scope

Proposed outputs

  • 01Hospitality launch concept
  • 02Art-directed property image family
  • 03Editorial and booking-site system
  • 04Campaign and social adaptations

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